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Google Ads Video Professional Assessment Exam Sample Questions (Q31-Q36):

NEW QUESTION # 31
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
B. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.
C. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
D. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

Answer: B

Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.

NEW QUESTION # 32
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
B. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
C. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
D. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.

Answer: B

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 33
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

A. Purchase intent lift
B. Earned views
C. Core performance metrics
D. Targeted observations

Answer: C

Explanation:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.

NEW QUESTION # 34
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?

A. By uploading at least one video to YouTube.
B. By setting up a budget for the new campaign.
C. By selecting a campaign goal.
D. By linking Google Ads to your YouTube channel.

Answer: C

Explanation:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.

NEW QUESTION # 35
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

A. Skippable in stream ads and CPV bidding
B. Skippable in stream ads and CPM bidding
C. Bumper ads and CPV bidding
D. Bumper ads and CPM bidding

Answer: A

Explanation:
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.

NEW QUESTION # 36
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